Design has to be simple! The connecting thread between all the products in the collection is their reduction to and concentration on the essentials. The current technological shift toward LED is making the inherent blending of technology and aesthetics more necessary and more manifest than ever before. Because the parameters of LED technology are uniquely new and different, this has to be reflected in the construction and design of any contemporary product - an opportunity, an aspiration and a challenge all at the same time. The designs originate from Tobias Grau and are developed into finished luminaries by the firm’s own team of design engineers, who also devise the relevant components and tools such as die - casting moulds. Optimal results are achieved by means of state-of-the-art design engineering software, optical calculation programs, thermal and flow analysis procedures and 3D scans.